Maybe you know the feeling. If you’re a life-time supporter of a modern international ‘sports brand’ (formerly known as ‘a football club’), you definitely know the feeling. You were young, and you fell in love with a football club. Often it was the local team from your city or region, and in many cases a member of your family introduced
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I still perfectly remember the 20th July 2014, a sunday that really deserved its name. After I had watched my country becoming World Champion for the fourth time, I decided to spent my summer vacation in Sweden – in Lund to be precise. From there I only needed to master a three hour train ride to Göteborg in order to
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The Svenska Cupen has already taken place and in just a couple of days Allvenskan football will return as well after what felt like an eternity of nearly 150 days. Usually the anticipation in this early stage of a campaign is huge for supporters of any club worldwide: Will my team avoid relegation? Will we crown ourselves champions for the
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